As Sweden’s oldest and most well-attended sporting event, this announcement highlights the brand’s ever-growing commitment to sponsorship of the biggest sporting events. Joining Betway’s impressive Tennis portfolio which already includes the Miami Open, NOVENTI OPEN and the Mercedes Cup.
Anthony Werkman, Betway CEO said: “We’re delighted to announce our partnership with Nordea Open, which is our first tennis sponsorship in Sweden.”
“The tournament is universally popular with players and fans and we’re very proud to be the official betting partner,” Werkman added.
Christer Hult, Tournament Director said: “Nordea Open is very proud to welcome Betway as a new Main Sponsor for 2021-2023. We have a strong portfolio of sponsors with many international brands and Betway as a leading company within the gambling market will contribute to further strengthen and develop the tournament and Båstad as a meeting place.”
Source: GMB
