According to the Pesquisa Games Brasil 21 study, 72% of respondents answered that they are used to playing digital games, with women (62.2%) using smartphones as their preferred platform, while men (61.9%) prefer consoles of games and 59.6% also habitually use the computer.
The survey indicates that knowledge about eSports has grown in the last year and, among those interviewed, 64.3% heard about the modality, an increase of 10.4% compared to the previous survey. Of the total, 55.4% of players practice eSports, and 85.7% consume content about eSports at least once a week.
The study indicates data from Newzoo that the eSports market will earn $1 billion for the first time in 2021. Another interesting information is the fact that in terms of revenue, games have already surpassed cinema, music, and the streaming market. "Games industry values vary between US$120 billion and US$160 billion, depending on the study, but everyone agrees that it is already worth more than the movie and music industries combined," the document says.
About the most played modalities in Brazil, the study shows that there are already 25 million players in Free Fire, 3 million in League of Legends and 1.5 million players in Counter Strike. Regarding Free Fire, the work identified that it was the most downloaded mobile game in Brazil and in the world.
As for game streaming platforms, YouTube and Twitch were identified as the main broadcasting platforms of championships and videos recorded by content creator gamers. Brazilian Alexandre Gaules is the second most watched streamer in the world on Twitch, with 128 million hours watched in 2020.
Newzoo points out that Brazil is the third country with the most eSports enthusiasts, behind only the United States and China. With an eye on this billion-dollar market, many brands that have no direct connection with games are sponsoring athletes, streamers, teams and competitions. Among the most important are Vivo, Coca-Cola, Red Bull, Unilever, Netshoes, Gillette and Sky, among others.
The study also highlights the growth in press coverage of eSports: “SporTV broadcasts League of Legends, Counter Strike, Free Fire, Pro Evolution Soccer and other eSports competitions, which are also covered by Globo Esporte. Grupo Globo also created the eSports Brasil Award to elect the best Brazilian teams and athletes. ESPN created the Central eSports program to cover the scenario and broadcast competitions,” points out the document. The study also includes a presentation of the main gamers and two glossaries, one with general terms of the main games and the other specific to Free Fire.
Source: GMB
