JUE 28 DE NOVIEMBRE DE 2024 - 16:50hs.
Javier Manceñido Laczo joins the company

LSports expands its global footprint with new LATAM & Iberia representative

Leading sports data solutions supplier LSports announces the addition of their new LATAM & Iberia representative, industry expert Javier Manceñido Laczo. This announcement marks the company’s biggest step towards the LATAM & Iberia markets in recent years. He has over 15 years of experience in the industry previously working at the likes of Sportradar, Optima Gaming, Genius Sport.

“We must keep in mind that the LATAM & Iberia economies, cultures and relationships are not the same,” says Manceñido Laczo.

“It’s not possible to offer the same product or deal to every customer, they all need to be defined by our market analysis, our understanding of each operator's needs and strategies, and have tailor-made solutions based on these parameters,” the industry expert added.

Boasting over 15 years of experience in the industry previously working at the likes of Sportradar, Optima Gaming, Genius Sports, and his control of the Spanish, Portuguese and English languages will help make LSports more accessible to its customers and enrich the company’s understanding of the market.

Dotan Lazar, LSports CEO and co-founder says: “I think LSports’ understanding of these markets is extremely important. In the past couple of years we’ve had tremendous growth, we want to keep that going.”

This announcement follows LSports data exclusivity deal with AUDL as part of their objective to advance into the American market.

LSports is a world-leading provider of real-time sports data, working with sports betting industry key clients since 2012. Dedicated to supplying highly effective control tools and data analysis, its mission is to consistently present game-changing solutions for the sports betting industry.

Powered by a unique proprietary API technology, state-of-the-art sportsbook trading management services, innovative betting stimulating services, and 24/7 comprehensive and accurate sports data feeds, LSports is the one-stop-shop for your sportsbook data.

Source: GMB