“Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms,” Ralph Lauren Chief Digital & Content Officer Alice Delahunt said in a press release.
“It also underlines our commitment to engage new consumers — including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment,” Delahunt added.
Kickstarting the partnership is the G2-repped League of Legends star Martin ‘Rekkles’ Larsson, who is featured among athletes in the Ralph Lauren Wimbledon campaign, celebrating the brand’s 16th year as the championship’s official outfitter.
Carlos ‘Ocelote’ Rodriguez, Founder, and CEO of G2 Esports expressed his excitement about the partnership: “Today is one of the most special days in my life and G2’s history. A brand I have loved for many years is now part of the G2 family. Ralph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing.”
“With their support, we will continue to thrive and elevate the way we entertain you. As a lifelong gamer and proud founding CEO, seeing Ralph Lauren enter this industry is an incredible moment I will never forget. I could not be more excited to share with all of you what’s coming,” Rodriguez added.
Source: GMB
