JUE 28 DE NOVIEMBRE DE 2024 - 16:49hs.
More than 50% of banking transactions

Emergence of PIX boosts online betting segment in Brazil

A little more than seven months after the launch of PIX, data from the Central Bank shows that 70 million Brazilians have already registered their CPF on the instant payments platform, and more than four million firms have registered their CNPJ. According to the Central Bank, PIX already accounts for more than 50% of banking transactions carried out in Brazil. The rapid development and vast popularity of the payment system surprise even information technology (IT) technicians.

But those who think that PIX is a success only in the daily lives of individuals, self-employed workers and digital banking operations are mistaken. Specific segments, such as online bookmakers, for example, have had a marked boost in their activities since the emergence of the PIX system.

According to industry experts, there was a significant growth in market movement in Brazil. Online bookmakers acted quickly to implement the new payment system preferred by Brazilians. The result was a significant increase in operations and a new way of betting: betting with PIX.

Betting with PIX is certainly the new norm in the Brazilian online gambling market. Bookmakers’ customers can now make instant deposits in order to bet on a match to be played on the same day or even on a game already in progress. Using PIX, the bettor can make an instant deposit during the match, place their bet in real time, and even request the withdrawal via PIX, receiving winnings obtained with the bet immediately.

Bookmakers that accept PIX are no longer a trend but the new parameter in the Brazilian online betting market. What can be seen is that the movement of customer accounts is much easier, faster, and safer with PIX. Evidently, the advantages of providing a free service to its customers and with transactions available 24 hours a day, 7 days a week greatly favored the online betting segment.

Source: JB Games