Forget the nickname "the worst team in the world". Íbis Sport Club has big pretensions in Brazilian football and wishes to reach higher flights. In digital, it has already conquered a protagonist role, taking advantage of other clubs' slip-ups and embarking on emblematic moments to go viral. The result? The first sponsorship in its history!
“Lideranças", a show within the MKTEsportivo podcast, received Ozir Ramos Jr, president of Íbis. In the conversation, the president detailed the family management that accompanies the club since its foundation, emerging as a form of entertainment for the workers of the Silk and Cotton Weaving of Pernambuco. Constant presence in the media, the attempt of a partner program and the valorization of the base categories were topics discussed during the conversation.
Ozir got emotional when he revealed the importance of the agreement of the master sponsorship with Betsson and the dream of returning to the elite of Pernambuco football. About the contribution, the episode featured André Gelfi, Managing Partner of Betsson in Brazil. The executive told how the work of the club in digital motivated the sponsorship, being fundamental to the company's claims in the country.
Despite knowing the importance of exploring the positioning of "the worst team in the world," Ibis wants to build a new history in football and will have in its new sponsor a fundamental pillar of strengthening.
Those interested can listen to the program on Spotify.
Source: GMB/MKTEsportivo
