The 30-second film, produced by Agência LVL, was released last Friday (25), on closed television channels, such as ESPN Brasil, Band, Fox Sports, Sportv and TNT, in addition to online media. All content will also be on app's official networks – on Instagram (@wanna.brasil) and on Youtube (Wanna Brasil).
Set in an office of a large company, the piece shows Marcelo Adnet as a professional who is always prepared to fulfill his daily work routine. However, making use of his characteristic good humor, in several scenes the comedian reveals common situations and how much he is passionate about sports in general, reinforcing the idea that Wanna users can interact with each other in a creative and personalized way.
The artist revealed that one feature of the platform immediately won him over. "What attracted me most about the app was the possibility of challenging friends in an informal atmosphere, the absence of a panel - it is a direct challenge, not a bet - and the fact that you can show your results. I, as a good Botafogo fan, started losing, but I hope to reverse this," jokes Adnet,
In addition to being a comedian, Marcelo França Adnet, from Rio de Janeiro, is an actor, composer, scriptwriter, and presenter. After short participations in TV series, commercials, and films, Marcelo became nationally known through the program ‘15 Minutos’ on MTV Brasil, and is currently part of Rede Globo's casting, where he played Dr. Paladino, the main character in the series ‘O Dentista Mascarado’. He was considered by Época magazine one of the 100 most influential Brazilians of 2009.
The comedian also talked about the message conveyed by the piece: "The campaign shows that, even on a daily basis, during work or more boring activities, we can be connected to several sports or events. This gives us this feeling of participating in these events, wherever we are. In other words, with the cell phone in the hand or in the pocket, the user lives the emotion of sports even in his daily routine.”
In Wanna, Adnet already has its own profile and will challenge other participants during the rounds of the main sporting championships of the season. For Roberto Campos, CEO of LVL, “developing this material was challenging and very pleasurable. While Adnet is light, we were constantly aware of the ultimate goal, which is to win more fans for this network, which is the only sports betting network in Brazil.”
“Wanna's arrival on the market brings the user a new possibility to follow sport, dueling in a light and relaxed way with friends, without leaving the house. Presenting Wanna in Brazil has been a great challenge, from the choice of our protagonist, who brings the essence of the fun, irreverent and innovative brand, to bringing entertainment to players in the current moment we are living in," highlights Carson Coffman, CEO of Wanna.
Source: GMB
