After the first phase of the communication work, with the news of the sponsorship that moved the sports news shows and generated repercussions in some of the main Brazilian media, the content strategy began this Tuesday (8) to generate even more buzz and boost the engagement on the social networks of Betsson and Íbis Sport Club.
Under the concept “Everyone can play with the best in the world. Up to You”, this new stage of the communication work will feature digital pieces and the participation of influencers such as Bolivia (formerly unimpeded), Hugo Valença, and FuleragemFC, in addition to a film starring the players and recorded at Arena Pernambuco.
Despite the antimarketing in boasting a record of 55 games in a row without any victory, the club from Pernambuco is famous throughout the country and only on Twitter collects more than 290 thousand followers. "Ibis may be the worst team in the world on the pitch, but when it comes to generating conversations, engaging and producing humorous content to talk to those who like football, they are champions," says Daniele Marques, partner and CCO at Bold.
BetssonFC, on the other hand, is a fantasy game similar to Cartola FC, with the difference that it is possible to scale great world stars in competitions such as the Champions League and Libertadores. Managing partner of Betsson in Brazil, Andre Gelfi states that the sponsorship also provides for investment with social impact, benefiting the club, fans and the community around Íbis. “We are passionate about football, and this is a way to encourage and contribute to the development of the sport and its athletes.”
Source: Meio&Mensagem
