As well as collaborating on new and innovative social media promotions, which will encourage growth across multiple channels, the two pioneering brands will bring loyal fans exciting show matches, engaging live streams, video content, fan activations and multiple giveaway opportunities.
Carlos ‘Ocelote’ Rodriguez, founder of G2 Esports, said: "2021 is full of good news for the G2 army already. Betway has been around for a long while and has managed to stay relevant through great content and collaborations with key players.”
"They've been nothing but great at ensuring we are able to showcase all G2 brand attributes in everything we do together, and I can guarantee we'll have a lot of fun in these next few years," Rodriguez added.
Adam Savinson, on behalf of Esports at Betway, commented: "Betway is very proud to be bringing one of the world’s largest and most iconic esports organizations into its market leading sponsorship portfolio."
"Joining forces with the G2 team is a landmark partnership for us and will allow us to bring millions of loyal fans closer to the action through the collaborative content and activations planned across the year," Savinson added.
Source: Betway
