This progressive move neatly brings together the four core elements of Salsa’s business offering Salsa Omni, Salsa Gator, Salsa Studio and Salsa Solutions. Salsa Omni is the intuitive iGaming omnichannel platform, Salsa Gator is the content aggregator – the largest LatAm focused gaming library and Salsa Studio is LatAm’s top Video Bingos and Slots provider.
The final strand of Salsa’s offering is Salsa Solutions, which is a bespoke service & consulting hub to support business growth. This covers Customer Support Services, Marketing & Sales intelligence as well as payment processing, fraud protection and local infrastructure configuration – among others.
Salsa’s refreshed brand features a powerful logo design that combines a collaborative work environment, reliability and security that is guaranteed. The DNA, spring and spiral themes of the logo communicate the uniqueness of clients, strength, resistance and expansion.
Salsa Technology’s COO, Alberto Alfieri said: “Our revitalised brand encapsulates Salsa Technology’s iGaming vision and its four core elements that will drive business growth. We wanted to create a progressive identity that reflected what we stand for as a business and the ways in which our partners benefit from our localised knowledge and unrivalled experience.”
Salsa Technology’s Marketing Manager, Eliane Nunes added: “We carried out thorough research with key stakeholders in the market and had the entire Salsa Technology team involved in the process. This collaborative approach enabled our designer, Aline Vasconcelos, to translate our development work into our new brand identity and ensure it shapes the company, and above all, our vision of the future.”
Salsa Technology is a leading B2B company that develops customized solutions for the iGaming industry in Latin America and Europe. The firm provides an omnichannel platform that serves both online and physical operators, both new and established. Its leading game aggregator is active in Latin America and will soon reach other markets around the world. The company started out in the development of Video Bingo games - a hybrid of Bingo and Slot games - and is still known for creating the most innovative titles on the market.
The company is one of the most popular technology developers in the Latin American market and is growing rapidly in other regions. The platform, technology and the entire game portfolio are laboratory certified for Colombia, Mexico, Asia, and Europe. More information about Salsa Technology can be found at www.salsatechnology.com.
Source: GMB
