AEDs will be placed open spaces, and other mass gathering areas across Greece to save lives in the critical first minutes of a similar to Eriksen`s unfortunate events.
A company source revealed to GMB that they plan to replicate this initiative for stadiums in Brazil, a country where the brand has made a strong landing with important sponsorships and other actions. Betano's concept is that this type of event can occur in any match, not only in the Eurocup, which is why last generation AEDs are more than necessary to avoid tragedies such as Erikson's if he was not helped with that type of device.
“For us at Kaizen, when we say that responsibility is part of our culture and everyday life, we truly mean it. Over the past years, we have been implementing a remarkable program having "heroes" at the heart of it. It brought us international distinctions and awards, it worked as a benchmark for others, but most importantly, it makes us genuinely proud that we can help the societies in which we operate in every way possible,” says Panos Konstantopoulos, CMO, Kaizen Gaming (Stoiximan/ Betano).
During the pandemic, Stoixman/Betano supported National Healthcare Systems in all countries they operate by providing protective equipment, donating mobile Intensive Care Units supporting the heroes of our time, doctors and medical staff.
“And the speed and professionalism of our team to act swiftly to do that is filling us with gratitude to be part of this. One of the (many) reasons I am proud to be part of the Kaizen Gaming Family is our adaptability and agility to the constant challenges we face. This doesn't apply only to how we operate but also to how we implement our social responsibility program,” Konstantopoulos completed.
Source: GMB