Based in London, Midnite is licensed by the UK Gambling Commission and supported by Makers Fund, one of the best funds in the industry. Midnite is an electronic sports betting platform that uses modern technology and in-house templates created by other eSports fans. It offers players a safe way to get involved with betting on Dota 2, CS:GO, Call of Duty, as well as other electronic sports.
“We have a lot of work to be done to launch Midnite in Brazil, especially when it comes to a country in love with games and eSports, which attracts many eyes from other players in this segment. We will bet on bringing innovation to this market, focusing not only on the user experience when placing their bets, but also encouraging them to challenge themselves as a gamer, with our exclusive product, Cashmode,” explains Diego Tagliaferro, Director of Midnite Marketing.
“Midnite is building a suite of gaming products, including eSports and CashMode betting, where players are backed by cash prizes in their online games,” reveals Sujoy Roy, Marketing Director for the brand.
Specialist in the Business to Gamer (B2G) segment, whose mindset is to significantly connect brands and gamers, the DRUID agency will be responsible for Midnite's full service in Brazil for marketing and advertising, delivering solutions such as influencer management, media, community management and creation of content and advertising pieces.
Both the campaign and the activations to launch the service in the Brazilian market are already under development and are scheduled to be aired this month.
“The online betting segment is increasingly relevant to the advertising market as a whole and being able to do innovative work with the launch of such an amazing platform like Midnite is even more interesting for us. We were happy with winning the account and being able to start writing this story, defining a territory for the brand and its first moves in Brazil,” highlights Claudio Lima, CEO of DRUID.
“We are very happy to have a partner like DRUID, who deeply understands the consumer and will make all the difference to build the evolution of sports betting concepts in the country,” adds Tagliaferro.
Source: GMB
