Tournament officials announced that DraftKings has been named the first “Betting Operator of the World Golf Championships-FedEx St. Jude Invitational” 2-8 August at TPC Southwind, and the first “Official Betting Operator of THE NORTHERN TRUST” 18-22 August at Liberty National Golf Club.
The agreement enriches DraftKings’ relationship with the PGA TOUR, as they have recently announced plans for a retail sportsbook at TPC Scottsdale pending regulatory approval, as well as sponsorship deals as the Official Daily Fantasy Game and Official Betting Operator of THE TOUR. In the fall of 2020, DraftKings expanded its presence in the sport of golf by signing Bryson DeChambeau to a sponsorship deal.
As part of both agreements, DraftKings will have hospitality suites at both tournaments dubbed the “DraftKings House”, which will provide fans access to televisions airing golf and other live sports, phone chargers, complimentary Wi-Fi and premium food and beverage options for purchase.
To gain access to the suites, fans can purchase a daily grounds ticket to the event, which starts at US$30 for Wednesday, US$60 for Thursday and Friday, and US$70 to attend at the weekend.
“DraftKings is proud to evolve and expand our presence into the golf space by continuing to build upon the existing relationship with the PGA TOUR. We look forward to providing fans an unapparelled experience at Liberty National and TPC Southwind,” said Ezra Kucharz, chief business officer at DraftKings.
“When the State of Tennessee legalized sports betting in the state last November, it opened the door for a number of new business opportunities in the sports industry. We’re excited to be one of the first PGA TOUR events to offer a public venue setting in this category. This sponsorship adds another on-site experience that caters to a variety of fans and we look forward to debuting it as we welcome the world’s best golfers return back to Memphis,” says said DraftKings Executive Director, Darrell Smith.
DraftKings is the Official Daily Fantasy Game and an Official Betting Operator of the PGA TOUR. Fans can find the latest available daily fantasy golf contests as well as golf betting markets by downloading the DraftKings apps via iOS and Android.
Source: GMB
