“The sponsorship renewal demonstrates Vivo's confidence in BGS, in the games market and encourages us to promote even better, more disputed and high level competitions,” says Marcelo Tavares, CEO and founder of Brasil Game Show.
“Vivo is considered the preferred brand of gamers and the renewal of the partnership with BGS further strengthens our performance in this universe. Providing all the infrastructure for an event of this size to happen – offering the best of ultra speed and stability – is a unique opportunity,” says Marina Daineze, Brand and Communication Director at Vivo.
The interest of several brands in electronic games is justified by the exponential growth of the last decade and projections for the coming years. According to the eSports & Games Streaming: Emerging Opportunities & Market Forecasts 2021-2025 survey, the eSports market is expected to grow 70% by 2025, from global revenues of US$2.1 billion to US$3.5 billion and reach an audience of 1 billion viewers across the planet.
Guided by constant innovation and the high quality of its services, Vivo is at the center of a digital transformation, which expands its customers' autonomy, personalization and real-time choices, putting them in charge of their digital life, with security and reliability.
In addition to supporting Brasil Game Show since 2017, Vivo produces several relevant content related to the gaming territory and has the naming rights of one of the most important and traditional clubs in electronic sports in Brazil, Vivo Keyd. In addition, the company offers Games 4U, a platform with hundreds of games to download and play online, and Vivo Original Stories, a mobile game aimed at the female audience.
Brasil Game Show (BGS) is the largest games fair in Latin America and one of the largest in the world in terms of public and area. Held for the first time in 2009, it has already received more than 2 million visitors in all editions and currently occupies the pavilions of Expo Center Norte, in São Paulo. It brings together the main companies in the segment, is the stage for the major releases of the year, attracts personalities from the world of electronic games industry and makes room for independent studios.
BGS is also a great business opportunity that attracts investors, entrepreneurs and professionals in the games market and has a strong social concern, having collected and donated more than 450 tons of food throughout its 12 editions.
Source: Blogdoarmindo
