Despite the verbal agreement, there are still pending issues that prevent the announcement. Reported by Globo Esporte, the parties negotiate contract timing and disclosure strategies. However, with the financial part already underway, Vasco should relocate Banco BMG, which stamps its logo in the "master" space, to the upper part of the back.
In Brazil, the brand already has deals with Altético-MG and Fluminense, with whom it signed a contract worth R$15 million (US$2.9m) for two years in June. As Vasco is in a lower division, it was agreed that this value would be lowered to Fluminense.
Also according to Globo Esporte's website, Vasco is in negotiations with at least 15 companies to restructure the club's marketing. With no names mentioned, about eight marketing agencies are talking with the club in an attempt to modernize its communication.
In addition, the other negotiations are to leverage the club's finances, as well as the contribution to the works in São Januário Stadium and in the Vasco nautical headquarters. Finally, the ‘Gigante’ also wants partners to work on their social networks and official website. The intention of the Vasco leadership is to occupy another property of the uniform in the coming days and there are also advanced talks in this regard.
In the week in which Jorge Salgado's inauguration completed six months, Vasco gets ready to attract potential sponsors. With the concept of the sales funnel, the club's marketing department sought to "increase its mouth", in other words, rebuild its relationship layer with the football advertising market and attract partners.
The expectation of raising sponsorships projected in the pre-election period took a hit with the relegation of the team to the Series B of the Brazilian championship. Already working with a new reality, the club filled the mouth of the funnel and is now negotiating with 15 companies for the occupation of different properties. Detail: it's not just a shirt.
Betano is an international online sports betting platform of Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus. In the country, the brand is the official sponsor of Cariocão 21 and master of the Atlético-MG and Fluminense club.
Designed to offer an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users world-class products and services through a platform with a user-friendly interface and simple to use.
With only a few months of presence in the Brazilian market, the company brings news such as Missions, weekly challenges for its customers, SuperOdds, special odds with 0% margin, and Bet Mentor, an exclusive tool for multiple bets that aims to be the greatest ally of the players.
The company has a large sponsorship presence in all markets where it operates, and is also a partner of several football teams in Europe, such as SC Braga and CS Marítimo, in Portugal, Universitatea Craiova and FSCB, in Romania, Olympiacos FC and PAOK FC , in Greece, and Apollon Limassol and Paphos, in Cyprus, as well as Olympic champion athletes and the International Olympic Academy.
Four main points
In order to capitalize on something minimally compatible with the span of Vasco's shirt, the club's marketing works on four major fronts: shirt sponsorships, exchanges for structural improvements, digital properties and Vasco TV.
Shirt Sponsorship: Vasco currently displays the logos of three companies on the professional football team's uniform. Banco BMG (master) occupies the most noble space, Havan is on the shoulder, and Tim is positioned within the number of athletes.
Exchanges for structural improvements: an example of this topic is the recent renewal of the contract with Ambev. The new bond was readjusted by 50% to the previous one and enabled emergency works in São Januário, Calabouço and the headquarters of Lagoa. In addition, it made women's football, Vasco's traditional sport, self-sustainable.
Digital properties: Vasco is looking for new partners to display on the club's different platforms, such as the official website and social networks. At the bottom of Vasco's website, for example, in addition to the brands that are displayed on the uniform, there is an exhibition of the logos of eight companies.
Vasco TV: boosted by the sale of pay-per-view packages in the last state’s tournament, Vasco TV reached one million subscribers in May, something that was celebrated even with reference to the shirt. Vasco TV's pre-game, currently run by journalist Vanessa Riche, formerly of Grupo Globo and Fox Sports, is the club's flagship to leverage the platform.
Source: GMB
