Through the new agreement, Genius Sports’ network of over 150 regulated sportsbook partners will gain unprecedented access to more official premium data and streaming content from across Latin America. DIMAYOR joins other recent partnership wins for Genius, including the National Football League, Argentine Football Association and Liga MX.
To maintain the transparency and fairness of Colombian soccer, Genius Sports will continue to provide its premium Bet Monitoring System. By analyzing global betting activity on DIMAYOR’s events, using predictive algorithms, Genius Sports’ technology helps to automatically flag any potentially suspicious betting activity.
Fernando Jaramillo, President of DIMAYOR, said: “The partnership between Genius and Colombian Professional Soccer is very important and a reflection of the growing global interest in our product. It is very rewarding that a multinational company with recognition in the fields of official data for betting and more is interested in our competitions and invites us to seek methods so that we continue to grow”.
“The clubs and DIMAYOR hope to repay Genius’ trust and that this alliance will be renewed and expanded to the extent that we are all pleased with what we can obtain from each other,” Jaramilo added.
“Colombia has been pivotal to the global success of Genius Sports since we first opened our LATAM headquarters in Medellin in 2016. Expanding our partnership with DIMAYOR, one of Colombia’s premier sports organizations, is another major milestone that will help drive the league’s expansion and deliver even more premium content to our sportsbook partners around the world,” Mark Locke, CEO of Genius Sports, said.
Source: GMB
