For a year, Nobru and Fluxo will bring to TikTok exclusive and unpublished content every day, such as gameplays, tips and clips of best moves, among others. The partnership begins with the #OsCriasNoTikTok challenge, in which Nobru and his team invite the Free Fire community to share their moves on the app.
Kim Farrell, TikTok's Marketing Director for Latin America, reveals that the partnership with Nobru and Fluxo is a way to further unite the gaming community on the platform. “For us, the partnership with Nobru and his team is a way to bring even more game content to a community that is increasingly present on TikTok,” she says.
For Nobru, being a global ambassador and having his team sponsored by the platform is an honor. “I followed the emergence of TikTok and always found it a lot of fun. But I never imagined being one of the ambassadors, even more globally. Now the 'father' will have to do even more,” he points out.
The partnership is part of the work of 3C Gaming, an agency specialized in eSports projects and that manages Fluxo and Nobru's career.
Nobru officially began his career in 2019, when he was hired by Corinthians to be part of the club's Free Fire project, which earned the player a world title and the post of best player in the sport in the world in the same year. The team, created by the player along with Cerol earlier this year, has already won the 4th Brazilian League of Free Fire and ranked 4th in the Free Fire World Series 2021, which took place in Singapore in May.
Source: Meio&Mensagem
