In addition to stamping its brand on the front of the São Paulo uniform, Sportsbet.io will also appear prominently on the back of the shirt, a little above the number of athletes. Other properties acquired by the brand range from the creation of marketing content and digital platforms, activations in a Morumbi box, generation of opportunities in the website's platform markets at events related to São Paulo, in addition to stamping the brand for the basketball team and on the shoulder blade and back of the women's team.
São Paulo's marketing executive director, Eduardo Toni, expressed his satisfaction with the agreement. "It is with great joy that São Paulo Futebol Clube starts this journey with Sportsbet.io, a company with expertise in the international football market. This agreement symbolizes our incessant work since the beginning of this administration to enhance our brand. Even under the suspicion of a few about the paths to irreversible professionalization, we were aware of the weight and tradition of our history. May it be another victory in this trajectory," stated the director.
During this Friday's press conference, former player and five-time world champion Denilson appeared as a spokesman for Sportsbet.io, exercising his role as brand ambassador, something he has been doing since 2018. The São Paulo idol is also confessed his excitement for the new project.
“For my part, I can say that the expectation is the best possible. I've been with Sportsbet.io for 3 years and I know their seriousness and competence to deal with what lies ahead. For me, it will be an honor to make this bridge and play together with the fans that I always liked and that always hugged me. Helping to bring to Tricolor the biggest sponsorship deal in the club's history, with a company that I trust - and I've been with it all this time - is rewarding. I can guarantee that a lot of cool things are coming out there,” he revealed.
Sportsbet.io, by the way, is no longer a novelty on the national football scene. In addition to the the relation with Denilson - who even became the brand's poster boy - the site has also been one of Flamengo's sponsors since 2019, adding numerous co-production projects by both parties. In addition, the company has always sought to approach the Brazilian market with several activations on its website to promote this journey. And the sponsorship of São Paulo will help even more to establish its bases of operation in the country.
Justin Le Brocque, head of marketing at Sportsbet.io, explains that this ad should open a new page in the brand's history not only in Brazil, but also in its global expansion: “São Paulo is one of those few teams in Brazilian football that you don't need to contextualize it when you talk about it anywhere on the planet. Creating a partnership with an institution of this size and representativeness means a big step for Sportsbet.io in our clear objective of always providing the best for our customers, especially in Brazil. We are sure that both sides will gain a lot from this exchange of experiences and I am also convinced that the São Paulo fans will come ‘to play together’ with us.”
Known for being the biggest cryptocurrency betting site in the world, Sportsbet.io is also present on CS:GO through the naming rights of Imperial Sportsbet. Globally, it prints the shirt of Southampton, in addition to being a betting partner of Arsenal, both teams of traditional English football.
