Entain’s bwin online gambling brand has scored extended partnerships with German Bundesliga football clubs Borussia Dortmund, Union Berlin and FC Cologne, as well as 2. Bundesliga teams FC St. Pauli and Dynamo Dresden, each of which will now run for a further three seasons.
The Sportfive agency brokered the deals with the three top-tier Bundesliga clubs on behalf of Bwin.
“It is a great honour for us to be able to continue to be a long-term partner of these five clubs; with our sponsorships, we underline the importance of fans and the passion for football,” Bwin’s managing director for digital in Europe, Stephan Heilmann, said.
Borussia Dortmund managing director Carsten Cramer commented: “We would like to thank Bwin for the trust placed in us. We still believe that the two brands are an excellent match.”
Entain says that the renewed sponsorship agreement reflects “an ambition for its global brands to be part of great sporting experiences enjoyed by customers.”
The 2021-22 Bundesliga season kicks off on 13 August, while the second-tier 2. Bundesliga began on 23 July.
Source: GMB
