NBC Sports establishes new division for dedicated betting focus

NBC Sports has established a new division to streamline its development efforts in betting, gaming and a number of other areas.

NBC Sports Next brings together platforms from each of these markets under a united brand in a move the broadcaster said would provide fans with more intuitive sports experiences.

Now unified under one subdivision of NBC Sports, NBC Sports Next will have three groups that define how its teams create partnerships and reach target markets:

• Youth & Recreational Sports is comprised of technology platforms, such as SportsEngine, GoMotion, TourneyMachine and TeamUnify that enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, connect with other families, find programs to participate in, and properly screen and train coaches in an effort to keep kids safe.
• Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the world through innovative technology and services that create optimum golfing experiences.
  Betting, Gaming & Emerging Media includes sports betting, prediction and gaming resources for sports and video game connoisseurs. NBC Sports EDGE, (formerly Rotoworld) NBC Sports Predictor and NBC Sports Audio feature sports news, analysis, fantasy sports and premium content to immerse sports fanatics in a whole new way.

“NBC Sports has never shied away from being a leader at the crossroads of sports and technology. We’re proud to bring our top products and teams together under one integrated brand that will serve as a permanent home for opportunities across applications and technologies,” NBC Sports Next executive vice president Will McIntosh said.

“Wherever sports and technology evolve, our partners and customers can trust that NBC Sports Next will be there,” McIntosh added.

Operating as a combined entity, NBC Sports Next will provide products to more than 30 million players, coaches, athletes, sports administrators and fans across 40 countries.

NBC Sports Next chief customer officer Jody Vogelaar added: “With this brand transformation and unique position within the media industry, NBC Sports Next’s portfolio of mobile and digital applications in the sports and entertainment space provides unparalleled experiences for our partners, advertisers, customers, athletes and fans.”

Source: GMB