Erwin van Lambaart, CEO Holland Casino, commented: “The value of this collaboration is not only great for all parties directly involved, but also in the interest of the Dutch public and all our professional football clubs. The investment in Dutch football is of great value to all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive games of chance with an exciting, new online dimension, where safe and responsible play is always paramount.”
“By setting the bar high in this regard, we want to set an example in the Netherlands and the rest of Europe, in our casinos and from October 1 also in our online offer. That reliability is of great importance to the consumer. The value of the investment is also great, because it really supports all professional football clubs, spread across the Netherlands,” he added.
“The Eredivisie has consciously opted for a Dutch company like Holland Casino, an A-brand with a good long-term vision. The Eredivisie and Holland Casino share a rich, successful and beautiful history with each other. We are now going to add a new wonderful chapter of at least four years to that,” said Jan de Jong, Director of Eredivisie.
Also part of the collaboration is ESPN, the channel responsible for showing all live football from the Eredivisie and Keuken Kampioen Division. The ESPN platform will make an important contribution to the visibility of Holland Casino as a responsible betting partner of Dutch football. In addition, Holland Casino and ESPN will jointly develop new content that matches the ambitions and offers relevant entertainment for the football-loving Netherlands.
“This partnership with Dutch football will help us in the coming years to gain a new impetus for the future. The plan is sound and realistic. We are convinced that this will pay off on several fronts. On the one hand, the corona crisis has underlined that a digital channel is essential for the robustness of Holland Casino. It makes our company more future-proof. On the other hand, we have made a conscious decision with all parties to integrate the right balance between attractiveness and responsible play in the entire collaboration,” Van Lambaart explained.
Source: G3 Newswire
