Since the previous weekend, the organizers of Gaming & Technology Expo refine the details of the exhibition in biosecure and environmentally friendly stands in the San Francisco Explanada of the Cartagena de Indias Convention Center.
Speakers and exhibitors happily walk the streets of the city and enjoy its surroundings in front of the Caribbean Sea, colonial architecture, its iconic walls and its gastronomic and entertainment diversity.
At 4 pm (Sao Paulo time) today (Wednesday 18), the I World Congress of Gambling in eSports is installed, which will have welcome greetings from the Mexican regulators who are already in the city, Coljuegos and the main unions and associations of Colombia and the Aztec country. During the afternoon, specialists in omnichannel digital transformation will provide knowledge and guidance to the audience on how to incorporate new trends and games into their traditional operating models.
At 7 pm, a business conference will be held between online and land-based entrepreneurs in order to put on the table the coincidences and contributions that lead to productive alliances. At the same time, the outdoor online platform exhibition will open at the San Francisco Esplanade and land-based teams will have their space in the Barahona Great Hall.
GAT GO, the broadcast via streaming of the congress with the company Nueve Producciones, will allow those who cannot reach Cartagena de Indias to participate remotely in the two days of CMAe academic days, acquiring their tickets at www.plusboletos.com.
José Aníbal Aguirre, CEO of Gaming & Technology Expo, organizing company, expresses: “The emphasis as an international fair that the organizers sought to obtain with the change of venues from Bogotá to Cartagena is a reality. GAT Expo has visitors from 30 countries, including Sweden, Costa Rica, Latvia, Spain, Brazil, Malta, Argentina, Uruguay, Switzerland, Chile, Israel, Nigeria, Czech Republic, India, USA, Canada, Russia, Armenia, Panama, England, Cyprus, Dominican Republic, Philippines, Italy, Ecuador, Venezuela and Peru. A total of 415 companies applied to register the event. We are really surprised with the success of the call.”
City Group, the strategic partner in production of GAT Expo 2021, has implemented all the required health protocols and highlights that the use of a mask is mandatory for all participants, even when the country is going through a good epidemiological moment with a notable drop in cases and seriously ill since vaccination has completed 32 million doses applied in the national territory and 14 million complete schedules.
The Cartagena de Indias Convention Center looks like never before in a multicolored ball gown with the outdoor advertising of the contest's sponsors: Softgamings, BetPlay, WorldMatch, Rivalo, BtoBet, Golden Race and Mobadoo. In addition, WinSystems, Alfastreet, Aruze, Digitain, EvenBet, Ezugi, Betandeal, Universal Soft, Jazz Gaming, Pragmatic Play, Betcris, PlayN'Go, Kiron Interactive, TVBet, Luckia Colombia, Apuesta Total, Oddin, Sportradar, Geekcity, Latam Café Rocks, WCH, Red Evolution Gaming, Netent, Red Tiger and Sabon International will participate.
At the close of the exhibition this Wednesday, WorldMatch hosts a networking reception with a folkloric group of bullerengue, mojitos and fireworks.
“We are about to finish the race we started 18 months ago to return today in person to inaugurate GAT Expo 2021 in an incomparable setting. The idea is that next March we can carry out the 22nd version of the fair again in 2022 and have with your personal accompaniment at the Cartagena de Indias Convention Center,” said Aguirre.
AGENDA CMAe (Sao Paulo time)
World Congress of eSports Gambling
August 18
Opening remarks:
- César Valencia, President of Coljuegos
- Alma Itzel De Lira Castillo, General Director of Juegos y Sorteos, Mexico
- Juan Carlos Restrepo, President of Asojuegos
- Elizabeth Maya Cano, Executive Director of Cornazar
- Evert Montero, President of Fecoljuegos
Day 1. Digital transformation towards an Omnichannel service
Specialized conference for physical rooms of casinos, bingos, slots and machines in large, medium and small route. Coordinator: Jorge Gómez, Latam Media Group, LMG.
The new context of gambling, a vision from Mexico| 16:20
- Óscar Paredes Arroyo, President of the Board of Directors AIEJA Mexico
Platforms | 16:30
The choice of platform is the first step and an important decision for digital transformation. Analysis of the market of platforms and services providers.
- Victor Arias, Vice President of Operations, Pragmatic Play
- Fernando Garita, Business Development Manager of Betcris
Content | 17.15
Get to know the universe of gaming options to offer to the player.
- Cristian Acuña, Head of Sales LATAM Play'n GO - Slots Provider
- Camilo Millon, Head of Sales LATAM/Spain Kiron Interactive - Virtual games provider
- William Lozano, Business Development Manager TVBet - Live casino provider
- Manuel Jiménez, Representative for Colombia EvenBet Gaming-Online Poker
Digital Marketing | 18.00
Differences for audience engagement in physical and online casinos. One click away from achieving new customers. Strategies and messages to attract potential consumers.
- Gustavo Sánchez, Commercial Director Jazz Gaming / Gambling Market
Operator's experiences / 18.30
- Lina Gallego, Country Manager Luckia Colombia
- Gonzalo Pérez, CEO Apuesta Total
August 19
Day 2. eSports ahead
Direction and presentation: Ángel Beccassino
Regulation of eSports in Colombia |16:00
- John Jairo Altamiranda Núñez, Vice President of Business Development at COLJUEGOS, Colombia.
The likely new legal framework for eSports betting in Mexico |16:15
- Alma Itzel De Lira Castillo, General Director of Juegos y Sorteos Mexico
Opportunities for affiliates within eSports | 16: 30
-Joaquín Gago, IGaming Betandeal Affiliate, Spain
ESports in localized jackpot games. | 16: 45
-Elizabeth Maya, President of the Corporación Nacional de Empresarios de Suerte y Azar, CORNAZAR, Colombia.
Inter-institutional articulation to promote betting on eSports | 17: 00
-Evert Montero, President Colombian Federation of Entrepreneurs of Games of Luck and Chance, FECOLJUEGOS, Colombia.
Current panorama of gamers and eSports in Colombia | 17: 15
-Alexander Ospina, President of the Colombian Federation of Electronic Sports, FEDECOLDE, Colombia.
Markets for eSports operation in the world | 17: 30
-Miguel Ángel Pérez Rodríguez, ODDIN Business Development, Czech Republic.
How to take advantage of the millions of eSporters who want to bet? | 17: 45
-Alejandro Kowalski Commercial Director Mobadoo, Spain.
How to grow with eSports in the world of betting? | 18: 00
-Santiago Mizraji, Sales Manager Latam Sportradar, Uruguay.
The challenge of eSports in the world of sports betting | 18: 15
-Martín Ruiz, Geekcity, Colombia
How to integrate sports betting culture into the gamer / eSports community | 18: 30
-Iván Gimeno, Country Manager Spain and Latam Kafe Rocks.
Turnkey solutions for online and retail eSports operations | 18: 45
-Henry Tapia, CEO Universal Soft.
How to attract eSporters? PsychoMarketing Strategies and Tactics | 19: 00
-Luciana Beccassino, psychologist at the University of Los Andes.
Source: GMB
