Bornstein has held a range of prominent positions across the sports, media and advisory sectors. In particular, he brings extensive broadcast experience to Genius Sports, drawing on his over 20 years at ESPN and ABC, where in 1990 he became ESPN’s youngest president and CEO at age 38.
Bornstein is also well-known for his time as President, CEO, and Founder of the NFL Network and Executive Vice President of Media where he oversaw the league’s media division and led negotiations on TV deals and sponsorships.
As the head of the North American operations, Bornstein will optimize Genius Sports’ regional business infrastructure to position the Company for accelerated growth in existing and new areas, including streaming. This will include the sourcing and unlocking of value with new and existing sports partners, including the NFL, NCAA, NASCAR, NBA, and MLB.
Additionally, Bornstein will work closely with the executive team to identify innovative and revenue accretive acquisition targets. He will also support the integration of recently acquired businesses, including Second Spectrum, which is the official data tracking and analytics provider of the EPL, NBA, and MLS.
“Steve is an accomplished, forward-thinking executive who brings more than 30 years of sports media experience. As we continue to execute on our growth strategy North America, we look forward to benefitting from a visionary like Steve who played a major role in shaping the growth and success of iconic brands like ESPN and the NFL,” said CEO Mark Locke.
“As a leader, he exemplifies the values set out at Genius and will help us progress our culture of collaboration and innovation,” Locke added.
“I am excited to join Genius Sports at this time in the company’s growth. And I’m delighted to partner with Mark and his outstanding team as Genius demonstrates and deepens its commitment to drive real value for its partners in the U.S. and Canada. I can’t wait to get started,” said Bornstein.
Source: GMB
