The store is an extension of the Hard Rock concert hall and will have more than 300 models of licensed products, such as clothes, pins, caps, glasses, beachwear and others. The brand's t-shirt will also be sold at the store.
“Floripa Airport is the gateway to the region and will soon receive tourists who will come to Santa Catarina to discover the beauties of our region and also enjoy shows, participate in fairs and other events at Hard Rock Live Florianópolis,” explains Daniel Ferreira, director of new business at the company.
Eduardo Zucareli is the commercial director of Zurich Airport Brasil, administrator of Floripa Airport, and says that Rock Shop will add value to the airport's diverse commercial mix.
“We seek to reconcile desired brands, such as Hard Rock, with local players, who bring the so-called sense of place to our space,” he adds.
Arena Petry under construction
Arena Petry is under construction to become the Hard Rock Live Florianópolis and host national and international shows and events in Santa Catarina. Installation of escalators and construction of the mezzanine floor for the Rock Shop are some examples of the changes.
Scheduled to open at the end of 2021, the events complex will also be the Hard Rock Live with the largest audience capacity in the world. According to the company, the environment has a capacity for 17 thousand people, a stage of 540 square meters and may host up to 10 simultaneous events.
Source: Grupo ND
