Brand reinforcement via influencers has been a very common strategy in recent times and a quick way to gain new customers. NetBet, which has been growing steadily in the Brazilian entertainment and betting market, has adopted yet another channel to promote its brand by closing a partnership with digital influencer Jonas Almeida.
Owner of a profile with more than 111,000 followers and passionate about Corinthians, Jonas is from Bragança Paulista, a city in the Metropolitan Region of São Paulo, where Red Bull Bragantino, a team sponsored by NetBet, is based, which made the approach easier.
The digital influencer conducted a survey with its audience and identified that 89% did not know NetBet before the publication. This demonstrates NetBet's chance to generate new possibilities, as it is clear that its followers are not restricted to the city where the team sponsored by the sportsbook is from.
“For those of you who know a little about football, I'm going to introduce you this site that you can earn a few bucks. Have you ever heard of NetBet? There are a lot of sports betting sites out there, but this one is the coolest (...),” he posted to introduce the company to his followers.
“You can get around 2, 3 thousand reais. If you sign up soon, there's a draw for a Samsung Galaxy S21 and another 5 thousand reais for those who register. Then drag it up to check it out,” informed Jonas Almeida, on Instagram.
In addition, the influencer took advantage of his space to explain how the first bet on the site is carried out step-by-step as a way to guarantee even more success in interacting with his followers.
Source: GMB
