GMB - I'd like you to introduce Midnite and describe what makes it different in the sports betting segment compared with other players…
Diego Tagliaferro - We are a London based bookmaker and UK regulated, but rapidly expanding to other countries. Today, our platform aims to welcome gamers and eSports lovers and deliver amazing experiences, both for those passionate about the competitive scene who like to bet through our sportsbook, and for gamers who like to challenge themselves and boost their gameplays daily, using our new product, Cashmode.
How to offer attractive odds to bettors and retain customers?
At Midnite we have a large Trading team that works daily to ensure the best odds and experiences for users. In fact, we always bring matches and tournaments with special and bonus odds, which make betting much more attractive
What is Midnite's policy regarding responsible gaming and how do you differentiate yourself in this regard?
We have a very demanding transparency policy. Here, our focus is on users feeling good and having fun all the time, and we care about the well-being of our customers. That's why Midnite offers real human support and we even intervene if any customer is on a losing streak with us.
You have a big focus on the eSports market, which has grown a lot in recent years. Is that what led to the founding of Midnite three years ago?
Yes, Midnite is made up of many passionate about games and eSports in their roots and, yes, it was one of the reasons why the company was founded. This is reflected even in the look of the site, which is very familiar to gamers and eSports enthusiasts.
Why did you choose Brazil as your second operating market, since you are based in England?
Brazil is an extremely competitive and important market for companies in the games sector. In addition to the country being the third largest in number of eSports fans in the world, the Brazilian is extremely engaged when it comes to cheering in a competition. This makes the country a high value for Midnite's growth.
What is Midnite’s Cashmode that seems to be something new in the market?
CashMode is one of Midnite's first innovative products. The idea is simple: we give players space to add an extra challenge to their favorite game. The site presents a number of challenges, which add an incredible amount of emotion and drama to the matches and upon completing them the user is rewarded with a cash prize.
The most interesting thing is that it's totally based on your individual skill, meaning no matter what your in-game skill level is, you can put them to the test and win in Cashmode challenges.
Do you mean that the user only needs to sign up for Cashmode to start earning money in their favorite games?
Yes, it's that simple. With just three steps, the user creates his account, connects to his favorite game and meets the challenges proposed by the platform to receive his prize.
What games is Cashmode available for currently?
Currently available games are Call of Duty Warzone, Counter-Strike: Global Offensive and Dota2. Soon, we will bring new modalities thinking about the games most loved by Brazilians.
Is Cashmode an added attraction to engage customers in traditional sports betting as well?
In a way yes. Cashmode often works as a way for a new user to get to know the platform and have fun in different ways, whether betting on their favorite team or playing thrilling games with friends.
What has been the customer feedback for this differentiated offer?
The feedback from Brazilians couldn't be better. We are daily receiving thousands of new players who are having fun and profiting on the platform.
Has Cashmode already “caught” in Brazil, since it is such a new product?
We brought it to Brazil just a month ago, but we are already seeing good results. We've had a lot of feedback from the community, both from gamers, streamers and pro-players telling us how much more exciting it is to play and see other people trying to complete a challenge when it's not just the game itself, but there's also money in the game.
What does Midnite expect regarding the regulation of sports betting in Brazil?
We are hoping that we will have more freedom, especially when it comes to communication and how to convey our message to the final audience.
What will the company's strategy be when betting is regulated?
The main idea is to expand communications and bring more content, markets and activations designed for the Brazilian market and user.
Source: Exclusive GMB
