In addition to the activations in the digital environment, the Free Fire brand will be on advertising boards at National Teams’ training camps, backdrop for interviews and ticket art. This first contract has a duration of 2 years. The launch of the new Brazilian team skins will shake the Free Fire universe and, certainly, become a mandatory item for every fan.
“We know that many of our players are big football fans and this partnership allows them to celebrate their passion for the Brazilian team through Free Fire,” said Garena Brasil Head of Operations Fernando Mazza.
“Like the National Team, Free Fire is a success in the country and accessible to all Brazilians. This partnership is one of CBF's most strategic recently, as it will bring us even closer to an extremely relevant audience for our market, which is the gamer. Within this sponsorship, we are planning a series of activation actions focused on the young audience, which will place the team more and more in this ecosystem,” highlighted CBF's Marketing Manager, Gilberto Ratto.
“Football is an important part of Brazilian culture and a national passion for many. We hope Free Fire will continue to inspire our players, just as football has done for millions in Brazil and around the world,” added Mazza.
Source: CBF
