NS nubank He launched a new project targeting the gaming world. Good Game WP is developed in partnership with Ambev and iFood. It will collect content, tournaments and personal experiences of people who are passionate about games.
“Our goal is to create one of the largest initiatives in Brazil for general players. For this, we will start in August 2021 with an online content circuit and tournaments, and in 2022, we will expand to include face-to-face experiences throughout Brazil,” says the company in its official blog.
In August, Nubank launched one of the largest online content circles and tournaments. The duration of the first phase of the project will run until December 2021.
Next year (2022), the company intends to offer on-site experiences at events across Brazil. Initially, there will be three main businesses in São Paulo, Recife and Porto Alegre.
It is expected to gather about 600,000 people from different regions of the country. This is of course if the health situation is under control as expected.
However, the event is not just about esports (esports). Entertainment through generation and content is one of the veins that make up the project.
“Our plan is to offer game lovers an unprecedented experience in Brazil. It is all connected to the needs and desires of the country’s 81 million gamers (and their families as well),” says fintech.
As a 100% digital company, Nubank is somehow connected to the world of players. In the seventh edition of the Game Brasil survey (2020), fintech was selected as the best players in the “Banks” category.
The Good Game WP kicked off Monday (2) with a daily broadcast. The event will be led by YouTuber, comedian Henrytardo and esports journalist Barbara Gutierre.
“In these talks, which are broadcast on Twitch and YouTube Monday through Friday, Henrytardo and Barbara will talk about the best players of the week, the best matches and other topics in the gaming world,” explains Nubank.
Weekly Talks will also be available as a podcast on Spotify, Apple Music, and Deezer. This year, League of Legends (LoL), Counter Strike (CS: GO), Free Fire and Valorant tournaments are planned. Professionals and amateurs can participate.
Source: GMB / Mediarun Search
