The month of June is a festive time for Brazilians and FBMDS always seeks to adapt its offer and strategy to the profile and culture of players in each market. In this sense, the brand and Playbonds decided to strengthen their commercial ties and prepare a special surprise for Brazilian players during the ‘Juninas’ parties, involving their favorite type of game: video bingo.
Roberto Regianini, CEO of FBM Digital Systems, clarifies the purpose of the initiative. “This action with Playbonds is further proof of the coordination and close monitoring work that the FBMDS marketing and operations team offers its clients. The commercial relationship between FBMDS and Playbonds is already well consolidated and this exclusive initiative is the result of a close collaboration, which ended up bringing advantages for FBMDS, Playbonds and the players themselves who improved their gaming experience," explains the representative of FBM Digital Systems.
The “Tournaio Caipira” marked the bingo experience of Playbonds players in June, who had the opportunity to take advantage of the tournament's challenges to win great prizes, cashback advantages and miles that could then be used in the Brazilian online casino.
The initiative allowed FBMDS and Playbonds to extract more from their products and led to an overall improvement in performance, comparing data for the months of May and June. FBMDS games recorded increases of 175% in coin in, 31% in the number of players and 24% in gross gamin revenue.
FBMDS's connection to Playbonds has a long history, and the brand already has more than 40 of its online casino games available on Playbonds.com. This wide range of products includes video bingos, slots and table games.
Playbonds.com is an online casino operated by the entertainment company Maxxi Media NV. The company is a member of the CIGA – Curaçao Internet Gaming Association and has a rich portfolio of games, including spin reel products, video bingo, table games and blackjack.
After 20 years of conquering the landbased market, FBM decided to take a new step in the online universe. FBMDS is a brand that combines the latest technologies with proven know-how in creating casino games to bring a portfolio of captivating products online. These products are able to provide memorable gaming experiences for users, adapting to the culture and player profile of each specific market with a regionalized and customized offer. More about FBMDS at https://fbm.digital/ .
Source: GMB
