For comparison criteria, 430 thousand interactions took place in June, while 340 thousand in May. If in football Instagram represents more than 75% of interactions, in the sports betting niche, Twitter surpassed Instagram in the number of interactions. With 542,000 in the month, the value represents 51% of total interactions.
While Flamengo leads LATAM interactions on all social networks in football segment, Sportsbet.io leads among the sports houses.
The announcement of a master sponsorship with São Paulo made Sportsbet.io reach 73 thousand interactions in a single day. The value, in fact, would already guarantee the first position since Betano, sponsor of Fluminense and Atlético-MG, totaled 63,000 interactions.
Another action that generated many interactions was the draw of São Paulo’s Jersey by Sportsbet.io, with a total of 45 thousand.
Strong growth of KTO
KTO showed a very significant rise in Twitter rankings. The European gambling site went from 8th (1.6k interactions) to 5th (2.5k). Also on Instagram, KTO returned to the Top 10 (it hadn't been there in June) and ranked 7th with 4.4k interactions.
NetBet confirms its rise
Compared to the previous month, NetBet returns to the ranking on Twitter and is located in ninth place while on Instagram the betting house rose one place and went from 4th to 3rd with 22K interactions, far exceeding the 9.2k of June.
Newbie in the area
Recently launched, Amuleto.Bet, which announced its sponsorship of Atlético-GO, appeared among the 10+ on Twitter, in 8th place. The news of the firm's arrival at the club clearly boosted the brand's growth.
Betano activated sponsorship of Atlético-MG
The peak of interactions of Betano, in July, was obtained in a contest offered to Atlético-MG fans. At the time, they were able to vote for the photo that would become a mosaic in the stands. The action generated about 10 thousand interactions.
Dafabet activates Santos
On the first day of July, DafaBet activated its sponsorship of Santos with a draw and reached just over 1,500 interactions, which represents 1/6 of all monthly interactions on the bookmaker's Instagram.
Bodog stays high on Facebook
Bodog Brasil ranks second in the Facebook ranking with 7.5k interactions. The brand comes from three consecutive months where it does not drop from that position in the list that it topped in May and June.
Betmotion appears in the three rankings compiled by Samba Digital. The already traditional bookmaker in the Brazilian market ranks 6th on Facebook and Twitter while it is 8th on Instragram.
For their part, LeoVegas (8th), Estadium (9th) and Betsul (10th) also make up the Top 10 of bookmaker interactions with profiles on social networks for the Brazilian market.
Source: Samba Digital/GMB
