“We are seeing a great demand and growth in eSports betting. LeoVegas is offering a great player experience and we are proud to be able to help and leverage our products to enhance their offering further,” said Linus, Key Account Manager, Abios.
The added value of widgets
“ESports is growing in popularity for us, and we are very happy to improve our customer experience by providing engaging content and useful statistics,” commented Christian Polsäter, Director of Sports, LeoVegas
It is common practice for punters in any sport to study statistics and browse analytics websites to gain information on teams, players and previous matchups before placing bets. ESports is no different and there are loads of metrics to track.
Every game has different objectives, maps and team setups, which are often exclusive to eSports. Therefore, Abios helped LeoVegas implement customised and responsive widgets across their products to help the customers in making informed decisions on different aspects of the game.
The widgets elevate the user experience by showing pre-match data, including expected rosters, most picked and banned champions or heroes, win rates for maps and more. When the match goes live, the widgets are switched to live in order to keep track of the game directly on the site. This enables the punter to stay on site for the entirety of the game, while still being able to access all important statistics – both live and historical.
Simple integration
The integration project of the widgets started as a pilot in chosen eSports markets. After an evaluation in tandem with LeoVegas, the widgets have now been rolled out on all eSports markets, including other LeoVegas Group brands such as bet.uk and bet21.
The integration took less than 24 hours, thanks to Abios close relationships with other Kambi customers, the detailed and structured documentation and LeoVegas’ development expertise.
LeoVegas provides mobile games, sports betting and online casino services such as video slots, table games and progressive jackpots. Its core markets are in Great Britain and in the Nordics, as well as other countries all over the world. LeoVegas’ parent company is publicly traded on NASDAQ Stockholm.
Abios provides industry-leading eSports data and technology for customers all over the world. Our product offering includes API-powered widgets, odds and statistics for 17+ eSports titles including League of Legends, CS:GO and Dota 2.
Source: GMB
