Globo recorded high ratings with the broadcast In São Paulo. According to a preliminary survey by Kantar Ibope Media, football reached 24 points, against 10 by Record, 6 by SBT, 1 by Band, 1 by RedeTV! and 1 of Culture. One audience point in this survey corresponds to 205,377 viewers.
"It is an enormous pride to show our will and our commitment to Brazilian football. We are showing how much we love Brazil and the Brazilian public. Luck, in the life of Brazilian fans, plays a very important role. Luck is needed in everything at life and sport is no different. Therefore, we want to start on the right foot in this journey to establish ourselves as the lucky charm of the Brazilian public regarding sports betting," said Thomas Carvalhaes, regional director of AmuletoBet for Brazil and America Latin.
The bet was on Brazil x Argentina, one of the greatest football classics in the world, which would be broadcast on open TV, by Globo, in the traditional time of 4pm on a Sunday. But last Sunday (5), there was less than seven minutes of the ball rolling until the National Health Surveillance Agency (Anvisa) interrupted the game alleging that the Argentine team was disrespecting the sanitary protocols imposed against the COVID-19 pandemic in Brazil.
Thereafter, the broadcast was still on the air for almost an hour, with a good audience, except that, without the game, the pitch-side ad boards were hardly shown by the cameras. After this disappointment, the debut of the sponsorship moved to last night’s (9) game, which managed to compensate for the lack of exposure in the classic. Brazil played against Peru at Arena de Pernambuco, also broadcast by Globo. And AmuletoBet finally had a strong presence on pitch-side ad boards.
Source: GMB
