"Botafogo is going through a moment of internal transformation and the new way of managing the club has been perceived and valued by the market, attracting great partners such as EstrelaBET. The strength of our brand will certainly leverage the company's business in this rapidly growing segment of betting," said CEO Jorge Braga.
The debut of the new sponsor will be this Saturday (11), in the game against Londrina, at 4:30 pm, at Nilton Santos Stadium, for the Brazilian Championship. The partnership also provides for the exploration of properties ranging from the creation of digital content and platforms, marketing activations, generation of opportunities in the website's platform markets at events related to Botafogo. The agreement had the support of the Monday Marketing Esportivo agency.
For the CEO of EstrelaBET, João Gercozzi, the partnership has enormous potential to reach and publicize the Botafogo brand through the bookmaker’s digital media. “We want to explore the entertainment of betting with the fans' passion, who will find in EstrelaBET a partner to not only increase the adrenaline of each game, but who will walk with Botafogo,” he analyzed.
Happy with the announcement of the new partnership, Botafogo's Business Director, Lênin Franco, expressed his satisfaction with the agreement and valued the work carried out by the ‘Alvinegro’ team in favor of the brand's appreciation.
“It is with great joy that Botafogo starts this partnership with EstrelaBET, which has everything to work out. We hope this is the beginning of a lasting partnership. This agreement symbolizes our incessant work since the beginning of this administration to enhance our brand. We managed to close a sponsorship for the jersey sleeves with a higher value than the previous one, made when the Club was in the Serie A of the Brazilian Championship. This makes us happy and motivates us to seek even more,” pointed out Lenin.
“Botafogo is a team of tradition, glory and passionate fans. We are together because we believe that this journey will bring the return to Serie A, which is Botafogo's place. We are counting on the Alvinegro fan in this partnership, which can help the team even more in its goals,” concluded Fellipe Fraga, EstrelaBET's operational director.
EstrelaBet is an entertainment company working with traditional sports betting, with fixed quotes and several possibilities for guessing. “Our focus is to enhance for our client, through betting on our website, all the experience he has during a football match, with possibilities of financial gain,” the bookmaker states.
“Our brand is now a national reference, with the entire structure located in the noblest region of Belo Horizonte, a team with more than 80 employees. Service, experience, agility of our support, the struggle to solve customer problems and reduction of bureaucracy are the main points when we mention our website, which, incidentally, is strongly recognized for its quality,” it added.
Founded in 2019 by the former Metropolitan group, it was named CanUBet, where it conquered its place in the betting market. After merging with Grupo Stars, it underwent rebranding, where it became EstrelaBET, changing its name, gaining even more strength and exerting strong dominance in Minas Gerais and Rio Grande do Sul. Today, there are more than 300 thousand users in its website daily.
Source: GMB
Uma nova estrela na constelação alvinegra! ⭐
— Botafogo F.R. (@Botafogo) September 10, 2021
A @EstrelaBet é a nova patrocinadora oficial do Botafogo. Seja bem-vinda! Que seja o início de uma parceria gloriosa.
Aposte nessa ideia, confie em você. 🤝☑️ pic.twitter.com/RgWJKZVOih
