EstrelaBet's debut on the LED boards on the sides of the field was during yesterday's match between Brazil and Peru, in the Qatar 2022 World Cup qualifiers.
“EstrelaBet advertised on pitch-side boards for the first time in a football game. Difficult to express emotions in words. Pride of what we've built so far and excitement for what's to come. Thank you to everyone who is part of this, especially Monday Marketing Esportivo for the partnership and Grupo Stars for trusting Pilko Consultoria e Negócios,” said the Chief Operating Officer at EstrelaBet, part of Grupo Stars.
The launch of the brand with boards in football games came along with a marketing action on social media. Fans needed to take a picture of the exact moment that EstrelaBet's LED board appeared, and then post a story with the image of the company.
Promotion participants have the chance to win R$1,000 in bet credit and an official Brazilian national team jersey just by posting the story with the EstrelaBet board appearing in the game. The draw will take place next Monday, September 13th.
Source: GMB
