GMB - What were Pragmatic Play’s goals in participating in SAGSE Miami and GAT Expo?
Victor Arias - The main objective was to participate in these intentions to reactivate the “face to face”, those first steps towards the return to a reality adjusted from the health emergency that we all live and that continues to be part of our lives, affecting each plan, each action, every move we want to make.
Indeed, since Pragmatic Play LATAM started our consolidation project in the local market, we should be present and shake the hand of all participating business partners, operators in the region who trusted in our commitment to bring to the market not only state-of-the-art technology, but also the true concept of localization, which today they have at their disposal, from the commercial contact to the management of each of their operations, hand in hand with our team 100% located in Latin America.
Face to face, a coffee and a brief chat were and will continue to be fundamental for the development of commercial relations in our region, they are part of our business culture.
Does the return of in-person events give new life to Pragmatic Play, which has been occupying more and more space in the Latin market?
For us, it means a complement to the whole new mode of communication and remote handling to which we had to adapt.
A new life? No, I would say one more tool for building confidence in our products, services and our strategy for entering the Latin market. We keep advancing with firm and agile steps every day and, of course, our presence gives us that element of agility to continue specifying our expansion.
What did you think of the format of the events? Was it suited to Pragmatic Play's goals in Colombia and Miami?
I found the events interesting, both with different formats and schedules. Personally, I find any event that mixes the exchange of knowledge through conferences and dialogue tables much more interesting, which aim to leave everyone who participates with a conclusion and a curiosity to keep on informing and learning, while offering a parallel exhibition of companies promoting their products.
Now, heading to G2E Las Vegas and SBC Miami, important events next October, with great expectations.
What does the Latin market represent for the company today and how can participation in these two events improve this performance even further?
I am confident that the region today can recognize the priority and importance that we, as a world-renowned technology provider, have decided to place in introducing our brand and products into the region.
We view Latin America with respect and seriousness, we recognize that it is a market with huge potential and that in the last 18 months, it has accelerated the inclusion of our item in its working hours as a high priority point, and which has shown an important advance in maturity with respect to how we view our industry.
Participating in both events leaves us, as part of what we have learned, ideas, suggestions and opinions from our business partners and friends on points to improve in the continuous application of our development and expansion strategies in the continent.
Every month, Pragmatic Play releases new games. Did you present news at GAT Expo and SAGSE Miami or was it a purely institutional participation?
We currently release an average of 4-5 new games every month and we will be introducing major industry updates in the near future. We are a technology company; we always innovate with a view to offering the best experience for the end users of each of the operations we work with globally.
In both events, our participation was based on raising our hand and saying "We are present".
The question of gambling regulation in Brazil is in practically every debate. What do you have to say about that, since working in Brazil you were definitely asked about it?
It's a complex subject that I try to be as informed and up-to-date as possible. It's a debate I prefer to be a spectator for at least for the time being.
We have been waiting for a few years and the expectation is that soon it will be possible to see a clearer picture that will allow all of us who participate in providing technology for the protagonists of the future regulation to offer the best possible gaming experience.
Source: Exclusive GMB
