The pricing met expectations of Sportradar’s SEC F-1 filings last week, in which it expected the share price to be between US$25 and US$28. Sportradar will trade under the NASDAQ ticker symbol “SRAD.”
Investors in Sportradar include top sports team executives such as Michael Jordan, Mark Cuban, Ted Leonsis, and Todd Boehly. More than 150 sports leagues license their official data to Sportradar, which then distributes that data to more than 900 betting operators and 350 media partners globally.
“If you go back a couple years, it was basically a human being at the venue collecting data points. In the digital age now, we’re using camera technology and tracker technology,” said Ed Bonk, chief commercial officer at Sportradar, which bought automated camera tracking company Synergy Sports in March.
“Ringing the Opening Bell at the NASDAQ as a public company is a significant milestone in the history of Sportradar. It is a testament to the ambition, originality and resourcefulness of our employees, the strength and commitment of our partners, the confidence and support of our investors and the vision of our customers,” said Carsten Koerl, founder and CEO of Sportradar.
“Moving forward, we’ll continue to propel digital transformation across the sports ecosystem as a result of our dedication to developing the most innovative products and solutions that drive fan engagement,” Koerl added.
Source: GMB
