Building on a strong footprint in Brazil remains a key priority for global marketing agency bwise Media, but it also has eyes firmly set on emerging and ‘freshly’ regulated gambling markets across the world.
The agency delivers igaming advertisers with highly targeted inventory on the most relevant sports platforms and social channels, but also owns a collection of its own SEO-focused sports betting and casino review sites.
“Our role is helping the most renowned global operators – for sports betting, gaming, esports as well as crypto – getting their promotions in front of the right premium organic audience,” said Sebastian Paris, COO at bwise Media.
“It’s very important that we offer various services across different verticals which all complement each other. We help operators buy the right advertising inventory for their brand promotion on premium platforms, execute high performance marketing campaigns and retarget the audience through programmatic channels,” he added.
The second key pillar, Paris explained, is the bwise Media affiliate business served through websites specifically aimed at emerging markets such as Brazil, Latin America or India.
“Affiliation is very complementary to our sales and media business, because we have the opportunity to offer exposure on our SEO websites, deliver significant volumes of high-quality conversions and provide extensive reviews of our client’s products, customer service, payments, bonuses and odds. It helps us get a deeper understanding of the brands that we are working with and see the effects of increased organic traffic from our media activities,” Paris comments.
Brazil is the key market for bwise Media, both on the affiliate side and for what Paris defines as “premium marketing” activities for gambling operators.
“Brazil is our biggest and most active market, it’s where we have a very significant exclusive portfolio. This includes 365Scores, which is one of the biggest live score applications in Brazil, BOLAVIP.com Brazil or popular fantasy app Parciais,” he details.
This “exclusive” reference is important to elaborate on, as it means more than an operator simply choosing an ordinary agency to manage their marketing campaigns. bwise Media can leverage a unique premium network of sports publishers.
Brazil might be a long way from Europe, but marketing restrictions in Spain and Italy – two gambling powerhouses in their own right – highlight the clear advantages for a company such as bwise Media in diversifying its business across multiple territories.
“One of the biggest challenges, but also one of the most exciting things about this business, is that the regulatory landscape changes constantly. If you fail to diversify your business, if you fail to think ahead or take certain precautions, if you only focus on one market and the rules change in that market – it may kill your business. This is why we focus on a lot of freshly regulated markets and emerging markets where we believe you will see regulation in the near future,” Paris said.
To conclude this exclusive discussion with SBC Media, Paris reiterated the key company goal for bwise in the 12 months ahead. “Our ambition is to cement our very strong foothold in Brazil, Latin America and other emerging markets, and to strengthen our position as the number one choice for advertisers and publishers in this industry.”
Source: SBC News
