Americans also see gaming as a good community partner. Nearly 7 in 10 Americans believe the gaming industry behaves responsibly and a majority (57%) believe the industry gives back in the communities where it operates.
“We are a committed, responsible partner and economic driver in communities across the country,” said AGA President and CEO Bill Miller. “Because of this, we’ve risen from the most devastating period in our history and embarked on a record-setting comeback.”
Americans are taking notice of the industry’s responsible gaming efforts. The number of Americans who say the industry is committed to responsible gaming has increased by nearly 40 percent since 2018. Further, nearly 80 percent of past-year gamblers are aware of industry-provided responsible gaming resources. Of this group, three-quarters point to specific measures like deposit limits, casino employee training, and time limits as most effective.
These findings come at the start of Responsible Gaming Education Week (RGEW), 19-25 September, which brings together all industry stakeholders to promote responsible gaming education while also showcasing the industry’s everyday commitment to responsible gaming.
“Responsible Gaming Education Week provides an opportunity to highlight the tremendous work our members and industry do every day to invest in responsible gaming education,” continued Miller. “As legal gaming expands to new geographies and verticals, everyone engaged with legal gaming must work together to grow responsibly—our collective success depends on it.”
The AGA, with its members, is building a responsible foundation for legal sports betting. AGA’s Responsible Marketing Code for Sports Wagering, launched a year ago, defines a robust set of principles to protect consumers and sets a high standard for advertising with self-imposed restrictions on target audiences, outlets, and materials branding, while mandating responsible gaming inclusion across marketing activity.
Casino gaming is legal in 44 states with the addition of four states in the last five years. Sports betting is legal in 32 states and the District of Columbia while six states offer legal iGaming.
Through July, the commercial gaming industry has generated US$4.83 billion in 2021, putting the industry on pace to break its annual revenue record set in 2019.
Source: GMB
