As well as being the home ground for National League side Boreham Wood FC, the stadium also hosts Arsenal Women’s Premier League fixtures and Arsenal Men’s development sides at Under 18, 19 and 23 levels. Due to the wide variety of matches at the stadium, LV BET will broaden its reach via coverage on both BT Sport and Sky Sports – as well as through Twitch.
Marcin Jablonski, CMO of LV BET, commented: “This is a unique opportunity, and we’re excited to see our name associated with a local community club as well as Women’s football. Boreham Wood FC have been great to deal with as we begin this partnership together. We have some great plans to activate our relationship that include plenty of initiatives to support the local community.”
Danny Hunter, Owner at Boreham Wood FC, said: “We are delighted to announce our partnership with LV Bet today that will see our Meadow Park home since 1963 renamed the LV Bet Stadium, Meadow Park. This is a carefully put together two-year partnership that I believe will be very good for all parties and I’m very grateful to LV Bet for their support.”
“In truth this partnership has already allowed me to hire a new community coach full time, as well as to start planning for a number of schools and community initiatives that will assist local parents and youngsters, so there will be a direct benefit and reinvestment into the community as a consequence,” Hunter added.
LV BET operates across Europe with many partnerships, including a recent tie-up with Championship side West Bromwich Albion and prostate cancer charity, The Erroll McKellar Foundation. Elsewhere, LV BET has ex-Liverpool & Republic of Ireland footballer Jason McAteer as their brand ambassador, sharing his expert opinion on football. LV BET boasts a sportsbook product with a wide range of pre-event and in-play markets to choose from and have their app available to download.
LV BET has partnered with the Vanarama National League for the past two seasons and supports grassroots football with PFC Victoria London. The company has also sponsored the German National Team in ice hockey and Kölner Haie, a team from the Deutsche Eishockey League.
In Poland, the bookmaker is the main sponsor of Wisla Krakow and sponsored the European Volleyball Championship – EuroVolley Poland 2017.
Source: GMB
