To get an idea of the size of the exposure that this confrontation represents, according to data from the broadcaster itself and Ibope Repucom, the game of the two teams for the World Cup Qualifiers for Russia, played in 2016, had an audience of 35 points on Globo SP, which represented more than 12 million people considered only the 15 municipalities surveyed by Ibope.
Thomas Carvalhaes, Regional Director Brazil & LATAM at AmuletoBet, celebrates the size of the exposure that this confrontation will allow for the brand and highlights its main objective: the emotional connection with the Brazilian public.
"It is an enormous pride to show our will and our commitment to Brazilian football. We are showing how much we love Brazil and the Brazilian public. Luck, in the life of the Brazilian fan, has a very present role. Luck is needed in everything in life and in sports it's no different. That's why we want to start off on the right foot in this journey to establish ourselves as the lucky charm of the Brazilian public regarding sports betting," said Thomas, who recently made official master sponsorship with Atlético Goianiense.
In addition to playing against Argentina, the next match against Peru, scheduled for 9:30 pm on September 9 at Arena Pernambuco, will also have exposure of the AmuletoBet brand. This confrontation, in the last edition of the Qualifiers, took place in November 2015 had an audience of 27.5 Globo SP points representing more than 9.97 million people.
Source: GMB
