GiG Comply will allow global gaming company Betway to set up bespoke criteria and checklist parameters to scan and check thousands of web pages for content including iGaming code red words, links and regulatory requirements. This will not only help Betway to ensure that they remain proactive with their marketing efforts, but will also provide confidence that affiliates are aligned with their brand and that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.
GiG’s self-service marketing compliance solution can be tailored to cover market-specific legislation and advertising standards, allowing operators to ensure that affiliates are aligned with their brand’s marketing message.
Jonas Warrer, CMO at GiG commented: “It’s great to see an industry leader such as Betway place trust in our compliance software to help them ensure that they continue to create a safer, responsible gaming environment for their end-users.”
“We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply,” Warrer added.
Paul Adkins, Marketing and Operations Director at Betway, said: “Responsibility is at the heart of everything we do at Betway, we’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages.”
Source: GMB
