Central to the new policy is the novel rule that providers who do not actively target the Dutch market without a licence but do serve Dutch players should cease their supply.
The above constitutes an unforeseeable break with an established policy towards operators currently under the cooling off period. However, Betsson's operational subsidiaries have taken the decision to stop accepting Dutch customers on their international websites in furtherance of the Group's long-term goal for a Dutch licence.
"Compliance with laws, rules and ethical standards in the countries in which we operate is a foundation for Betsson. We have a strong belief in the Dutch market, and we have a clear ambition to operate under the new Dutch regulatory framework in the future, making us able to yet again offer Dutch customers an outstanding and sustainable customer experience," said Pontus Lindwall, CEO and President of Betsson.
The decision to stop accepting Dutch customers is expected to impact Betsson's operating profit (EBIT) negatively by approximately US$2.85m on a monthly basis, beginning in the fourth quarter 2021. The long-term financial impact will depend on when a license from the Dutch market can be granted to Betsson.
Source: GMB
