The women's Derby of Brazilian football registered a historic audience for the competition. Broadcasted on open TV by Band, the São Paulo network guaranteed peaks of 6 points, several times surpassing direct competitors on time, such as SBT. Sportv broadcasts through cable TV, and conquered the leadership among competitors in the sports segment, in addition to being second in the general ranking of pay TV.
Among the brands involved, Casa de Apostas stands out, one of the promoters of women's football since the beginning of the broadcasts of games on Band throughout the championship.
“Women's football is no longer a promise, it is a reality. Even walking at small and even discreet steps, if compared to the men's modality, the women's sport has improved the clubs' investments, the structure, the competitions are well planned and we have to follow the market, encourage it. It is extremely important to be involved in this process,” said Hans Schleier, marketing director of Casa de Apostas.
In the final stages, the Brasileirão Female Championship also reached cell phone screens through Tik Tok. The social network had broadcasts in the official accounts of Brasileirão Mulheres and Desimpedidos, strengthening the competition's digital presence. Between the two pages, Sunday's final reached more than 355,000 spectators on Tik Tok.
In the virtual world, in the betting market, the numbers represented the same reflection of the growth of the tournament and the sport in Brazil. The match between Corinthians and Palmeiras in 2021 had an increase of almost 100% of interested parties compared to the Corinthians and Ferroviária finals, in 2020.
“The more structure, dissemination, the more people's interest. The betting market heated up with the rivalry of the Derby and the game itself, which was widely publicized, involving several Brazilian national team players. Casa de Apostas had a substantial increase in players compared to the previous year,” added Hans.
Source: GMB
