The agreement sees Super Group owned Betway become the official sports betting partner of the 11-times La Liga winning football club.
Betway will also see their branding pitch-side on the LED advertising boards at the world-famous Wanda Metropolitano Stadium in both domestic and European games, garnering huge exposure for the brand in international territories.
The partnership also sees Betway gain unrivalled access to their star-studded cast of players, with the production and delivery of exciting social and digital content for football fans already in the pipeline.
Betway already boasts an enviable portfolio of sponsorships and this latest deal further enhances their desire to partner with the biggest football clubs and support the most prestigious sporting events around the world.
Anthony Werkman, Betway CEO, said: “We’re incredibly proud to become the official sports betting partner of the current La Liga champions, Atlético de Madrid.”
“We’re excited to have an agreement with one of the biggest clubs involved in both La Liga and the Champions League; two of the most viewed sporting competitions around the world. With a team full of internationally recognised names, this partnership will gain further exposure for our brand, that has an ambitious global vision,” Werkman added.
Iñigo Aznar, Commercial Director of Atlético de Madrid, said: “We are very keen with our partnership with Betway outside of Spain. It is a top global player in its sector which will represent an important support to the Club’s international expansion strategy.”
“We look forward to starting to work together and make this partnership a great success for both Betway and Atlético de Madrid,” Aznar added.
Source: GMB
