Florencia, who has four children and lives in Montevideo with her family, has worked in the online gaming industry for more than 14 years, beginning her career in 2007 as Affiliate Manager of online casinos in South Africa for the markets of Latin America and Spain.
Then, her career went through marketing for important bookmakers such as Sportingbet, Betmotion and Betsson, among others, and the last three years she has developed his work at Pinnacle as Head of Latam.
Brancato managed to develop the Pinnacle brand with great success in markets such as Brazil, Mexico, Peru, Chile, among others, in the different verticals: sports betting, eSports and casino.
The promotion to the position of Head of Global Markets is a well-deserved recognition for the executive who knew how to demonstrate the ability to lead the team of the giant online gambling site Pinnacle in Latin America.
“Our goal is to continue growing and conquering new markets. We trust that we have the tools to achieve this, an excellent product and, as always, the best odds in all markets. By accepting all the players and welcoming the winners, with these differentials we are sure to have excellent growth in 2022 for the World Cup in Qatar,” revealed Brancato.
Participant in dozens of congresses, fairs and events due to her experience, Brancato is today one of the maximum references of iGaming in Latin America and above all has a deep knowledge of the Brazilian market, where she entered with Pinnacle through agreements with Santos FC eSports and the incorporation of local influencers as brand ambassadors to educate the market and attract players, among other actions.
“We have to work hard on opportunities like Dota and LoL, especially in Brazil. We got sponsorships with Santos for their eSports team, and that also boosted the casino part. At Pinnacle, we try to be creative and pursue different acquisition channels. We have influencers who bet, who educate the market and act as brand ambassadors. This helped us a lot to grow with traditional and VIP players,” explained the executive in an interview with Games Magazine Brasil.
Pinnacle is a respected industry leader with over 20 years of online gambling experience. In addition to an established reputation for consistently delivering the best value and an unparalleled betting experience, this online sportsbook is also widely considered to be the pioneer of eSports betting. Pinnacle enabled its first eSports betting in 2010 and has been committed to the development of the sport ever since.
Source: GMB
