The sponsor's stamp on the alviverde uniform will change. In 2020, the brand occupied the back bar of América's jersey. But for the current season, the name 'Keno Minas' will be displayed on the front bar of the uniform.
América's marketing and business director, Erley Lemos, celebrated the extension of the link with the sponsor: "It is a reason for satisfaction to continue another year with Intralot and to see the evolution of this partnership that began in 2020, went through the naming rights of TV Coelho, hem on the back of the jersey and now Keno Minas will be on the front of our uniform."
"We have built a very trusting relationship with Intralot and we have obtained very positive results together. We expect even more success for both parties in the season that is starting," added Lemos.
In addition to the lottery, Coelho had in his uniform the sponsorship of the distributor "Ecodux" of cleaning and hygiene products, "SESC" (Social Service of Commerce), the bookmaker "PixBet", the vehicle protection company " Auto Truck", from the "BH Supermarkets" network, from the "Evolua Energia" generator and from the "Premium Saúde" health network.
Source: GMB
