The week started with six novelties in the partnership between Solverde.pt and FBMDS. On October 18th, FBMDS launched six new slots in the Portuguese online casino – Underwater Riches, Catch the Gold, Kingdom Gems and Racin-Go Wild (from the Easy$Link pack), Viva Mexico and Rainbow Falls. Solverde.pt promoted these products to players who were already fans of the FBMDS games.
After three days of slots campaign, FBMDS and Solverde.pt started a blackjack tournament for all the casino players and followers. This game type is a players favourite in the Portuguese market, and the initiative lasted over the weekend. In the end, the 10 players with the highest scores won special prizes.
The tournament involved six different and engaging versions of blackjack: Blackjack Solverde, Blackjack Elite, Blackjack Diamond, Blackjack Especial Elite, Blackjack Prémio Especial and Blackjack Especial Diamond. This range of exclusive games brought by FBMDS for a unique market comes with advantageous odds and multiple gaming experiences (different levels of bet and prize tables), that are only available at Solverde.pt.
The exclusive FBMDS Blackjack tournament at Solverde.pt brought more visibility and new players to FBMDS games. The tournament registered a global increase in different key performance indicators as the number of players (+32%), Coin In (+33%) and Gross Gaming Revenue (+44%).
Although the tournament focused on blackjacks, the slots offered by FBMDS also registered a massive impact. If we compare the total number of plays before the launch of these six games with the campaign period, we verify a very positive variation. The number of players grew by 405%, the coin in increased by 485%, and the revenue achieved the 236%.
Until the 24th of October, these six new slots attracted 80% of the players, 83% of the Coin In and 73% of the Gross Gaming Revenue of all the FBMDS games available at Solverde.pt. In addition to the immediate effects of the campaign, we believe that we gained the loyalty of these new players. This fact brings good perspectives in terms of visibility and earnings for the future of these FBMDS games.
"We are very pleased to keep expanding our portfolio with innovative partners, such as FBMDS, and to be able to offer special tournaments that entertain and reward our players. With more than 1300 games at the biggest online Portuguese casino we still aim to push the most relevant and personalized offer at each time to each player,” Solverde Casinos & Hotéis Director, Américo Loureiro, said.
Mariana Tostes - Account Executive at FBMDS, commented: "Aware of the dynamism of the online world, we work side by side with our customers, from launching customized games to supporting campaigns aimed at players from different cultures. The results of this FBMDS tournament with Solverde show that working in partnership with dedicated initiatives bring mutual benefits."
Source: GMB
