In addition, the partnership involves the collaboration between Betano and the Carioca tournament for activations, visibility on mats on the lawn during matches, as well as backdrops and digital materials for the championship.
According to the Marketing Manager of Betano in Brazil, Arthur Niggemann, the continuity and expansion of the partnership "is a reason for great joy because the brand will be able to carry out many activations with the clubs and especially with the fans who will be back in the stadiums in the edition of 2022". Arthur also comments that "Betano seeks long-term partnerships that can reinforce the company's plans for Brazil in the market."
In addition to media deliveries, the brand will also be able to carry out actions with fans and users of the platform during the games and a special action that will be held in a box during the 2022 Carnival.
For Bruno Rodrigues, responsible for Esportecom, the official commercial agency of the Football Federation of the State of Rio de Janeiro, the company “is very happy and motivated for another year of partnership with Betano, in the most charming Championship in Brazil! In addition to the brand exposure on the pitch, the return of the public to the stadiums will allow us to develop various activation and hospitality actions with one of the largest companies in the world in the betting segment.”
The bookmaker is an international online platform of Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus and is also a partner of several teams in Europe such as Benfica, Porto, Sporting, among others.
Designed to provide an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users first-rate products and services through a user-friendly platform and simple to use.
In Brazil, in addition to the master sponsorship of Atlético Mineiro and Fluminense, the house also has a presence in online and offline media, seeking to expand its positioning in the market since arriving in the country in early 2021.
Source: GMB
