LSports is a world-leading provider of real-time sports data, working with sports betting industry key clients since 2012. Powered by a unique proprietary API technology, state-of-the-art sportsbook trading management, innovative stimulation tools, and accurate sports data feeds, LSports is the one-stop shop for sportsbooks. Dedicated to supplying highly effective control tools and data analysis that cover a vast number of worldwide sports, its mission is to consistently present game-changing solutions for the sports betting industry.
The executive reveals LSports plans to enhance its bet stimulation tools with some special upgrades that will offer even more data at over 99% accuracy. “The products are already attracting major players in the business like Betconstruct, STS and Parimatch who have purchased different tools such as the BetBooster, our AI-based betting tips generator. We are also continually expanding our sports data coverage and we are having major upgrades to our flagship product, the STM,” he explained.
GMB - What trends in technological advances do you think we will see this year in the industry?
Dotan Lazar - I believe this year will see more focus on enhancing and personalizing the bettors' experience. As the world increasingly advances towards putting data at the center of attention, the end-customers are expecting more innovative, easy, and personal experience, not just in the sports betting industry. With that in mind we mean to focus on our bet stimulation tools and upgrade our personalization technologies and other engaging features such as streaming analysis, betting tips, statistics and more, all in real-time.
Where do you see the gambler's customs and demands to satisfy in 2022?
We are seeing steady demand for sports data for traditional sports, while there is also a drastic increase in demand for virtual and Esports data. I estimate that the demand for virtual products will increase regardless of the pandemic. As the bettors' generations change, there is also a profound change in demand. Beyond data, users want personalization, a trend that is growing in popularity in most industries. This means creating new systems to create the best customer experience and increase engagement rates.
How do you think the pandemic will affect business results in 2022?
I think that the world has already found a way to keep on working, no matter how many new variants are discovered. The industry keeps thriving, even if it meets a few difficulties on the way. We don’t let the pandemic slow us down, this year we aim even higher than the last and we’ll do everything to reach our goals.
What markets and / or countries do you see more attractive, with more possibilities to progress and growth opportunity?
During the past couple of years, the US market has changed, opening new possibilities. Last year we have made some great advances as we bought the exclusive data rights of 2 major US sports, AUDL and AFFL and received sports betting licenses in Colorado and Florida. 2022 will see LSports growing its focus on the US market. We have set an objective and we mean to reach it by the end of the year.
Do you think that the advertising restrictions to the gaming sector be deepened globally?
That’s a bit complicated. As it is GEO-related, some places might open further and some get even tighter, it’s pretty much a coin toss.
What do you imagine for the Brazilian market in terms of gambling legislation and regulation?
The Brazilian sports betting industry is constantly evolving and is proving itself to be a huge market. I believe that in the coming years we will see more local providers starting up to suit the rapid growth in demand. LSports has set its mind on growing with the Brazilian market. We want to be an even more significant player in it.
What are the main goals of your company for the year? Are you planning more launches than in 2021?
Yes, we've got exciting plans for this year. First, we plan to enhance our bet stimulation tools with some special upgrades that will offer even more data at over 99% accuracy. The products are already attracting major players in the business like Betconstruct, STS and Parimatch who have purchased different tools such as the BetBooster, our AI-based betting tips generator. We are also continually expanding our sports data coverage and we are having major upgrades to our flagship product, the STM.
To achieve your goals in 2022, do you plan to make more investments and hires than last year?
Our growth is derived from the quality of our employees. We more than doubled our employees during the past year and we plan to do the same in 2022. Our company is based on our people. Part of our goal this year is to further develop our departments, and by that our products, and create technological capabilities to help push our customers to the top of the industry.
According to your vision of the global market, do you consider that 2022 aims to be a year with a greater number of mergers or purchases of companies than the previous one?
We are currently seeing mergers and acquisitions in the markets, due to rapid growth in global markets and IPOs. It is difficult to predict the coming year considering the instability in the markets derived from COVID and the rise in interest rates in certain markets.
Could you mention 3 events within your industry that will be key in 2022? Why did you choose them?
*GAT Colombia - In March we will present at the GAT conference in Colombia. For us, this is the first time we will present at a stand outside of Europe. This is a fantastic opportunity to expose our advanced solutions and technologies directly to the Latin America market.
*Roland Garros - Our CV-based tennis visualization product specializes in analyzing live broadcasts and producing real-time visualization, statistics, and unique data points. The Roland Garros tournament gives us another great opportunity to display the product that now sports over 99% game analysis accuracy.
*Champions League and FIFA World Cup - I estimate that by the time these two major global events arrive, LSports will be the sports data provider with the widest coverage in the industry with the lowest latency possible.
Source: Exclusive GMB
