New York brings almost 1 million new people into the market after one week of operation

“The vast majority of users are brand new to regulated sports betting in the U.S. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors,” Slader added.

From launch at 9am EST on Saturday, January 8 up until the end of the game on Monday, January 17, GeoComply data shows:

• 1.2 million accounts active in NY, with 878,000 unique players – more than NJ and PA combined over the same period.
• Only 9.3% of NY players have placed bets previously in NJ, easing cannibalization concerns.
• 770,840 or 87.8% of NY players are brand new to regulated online sports betting – never before seen in GeoComply’s systems.
• New Yorkers are mostly loyal to one sportsbook so far, with an average of 1.36 accounts per player.
• New York geolocation transactions* this weekend (17.9 million), exceeded transactions from launch weekend (17.2 million).
• New Jersey is unfazed; averaged 12.6 million geolocation transactions* the two weekends before NY launch and 13.1 million the two weekends since launch.

The graphic above demonstrates the historical overlap between New York’s pool of users and those who have also wagered in other states since December 1, 2021. Therefore, the overlapping areas show the percentage of players in multiple markets; for example 9.3% of players have placed wagers in both New Jersey and New York.

“New York hasn’t failed to dazzle us, but we are also impressed by the sustained growth of the overall sports betting industry. We can’t wait to share how many more GeoComply data records are broken from now through the Super Bowl,” concluded Slader.

Source: GMB